Snow Catches
NCPA Unprepared
When
the staff of the North Carolina Press Association woke up to a foot-and-a-half-of snow the day a major convention was
scheduled to begin, we realized too late that we had been in denial our whole careers. Even though this convention was
scheduled in January, we had never been snowed out, and simply never wanted to visit the stress and horror of what would happen
if snow DID hamper our plans. After all, we live in Raleigh, NC, where major
snowfalls are few and far between, even in the dead of winter.
We were
unprepared, but managed to cancel the convention, stopping nearly 600 people from trying to attend (the snowfall was isolated
to the middle part of the state), and working out the details with all of the associated venues so we did not suffer a financial
catastrophe in the process of canceling. We actually found a later date, and postponed the event.
After
we solved the initial crisis and prepared to move on, the next thing we did was to create a disaster plan.
If faced
with a crisis, you will never be able to avoid going into a scramble mode, but a little planning, and having written instructions
in place, will make the scrambling go a little smoother.
Be ready in advance. Identify risks and head them
off at the pass
Determine the extent of the crisis and then do damage control
Stay calm, act quickly, truthfully, responsibly and thoughtfully
Look for opportunities to demonstrate leadership
Be willing to cooperate
The presence of the CEO or president is a strong symbol of leadership
Be open
Stay loose. Have your plan in place, but be willing to change
the plan or plan for change as new strategies develop.
Be ready in advance. Identify risks and head them off at the
pass
Determine the extent of the crisis and then do damage control
Stay calm, act quickly, truthfully, responsibly and thoughtfully
Look for opportunities to demonstrate leadership
Show willingness to cooperate
The presence of the CEO or president is a strong symbol of leadership
Be open
Stay loose. Have your plan in place, but be willing to change
the plan or plan for change as new strategies develop.
Identify your first line of defense – your firefighters
and your spokesperson
Make a step-by-step plan for dealing with the crisis and divide
it into bite size pieces to make it more manageable
Be flexible
Communicate, and start with staff
Enlist your leadership
Prior to a crisis, put a plan on paper and get your staff to
have input and buy into it.